E-Commerce Dress Agency
Hire The Catwalk Website
Hire the Catwalk, a leading designer dress agency, based in the North West of England, were looking to drive forward their nationwide, online dress-hire business.
The brief was to create a slick new website with a straightforward user journey and sumptuous imagery, to highlight the quality and affordability of their products, whilst also integrating their social media promotions and offers.
We created a three-step user journey and utilised this as the foundation of the site, to communicate to the user just how easy Hire the catwalk had made the process of hiring luxury designer-wear.
Research showed that the majority of the target audience were, of course, using mobile platforms for this service, so we made sure the site was slick across the full range of devices. And, with Instagram being the core social channel for the audience, we also made sure that the Hire the Catwalk Insta feed was positioned front and centre, for maximum engagement.