Hello, and welcome to our first ever ‘Our Five Favourite…’ feature here on the CFH blog. We’ve got so much to talk about, that we thought it would be a nice idea to bring you a selection of our best work every now again.
You may not know this, but we design and build exhibition stands for some of the biggest brands across the UK and Europe. Big ones, small ones, light and bright ones, corporate ones, ones for animal lovers… In fact, you name it and the chances are that we’ve designed and built it.
So, with exhibition season in full swing and the team flat-out, creating some amazing stands, we decided to give them yet more work by telling us about their top five exhibition stands from the last 12 months. We spoke with our in-house exhibition design duo Steve Wolstencroft (Exhibitions and Interiors director) & Nathan Cull (3D Visualiser), to tell us all about their top five of the year and why they chose them.
“Exhibition stands should not only be visually striking, but also representative of a given client’s brand and image. Every show and every client is different, so at CFH we pride ourselves on taking a collaborative approach to our work, ensuring client satisfaction, great brand representation and a final outcome that looks every bit as good in the exhibition hall as it does on the screen!.”
It was extremely difficult to pick just five designs, as they all have a unique identity (& we like all of our work!). However, we got our heads together and in no particular order, here is a selection of five of our favourites. We hope you enjoy them!
Brand - Dare 2b
Venue - Munich, Germany
The Project – The client tasked us with creating something that really offered them a presence on the main aisle at ISPO, one of the biggest shows of the year, in clean, on-brand black and white – with a large, outward facing digital screen.
Why We Love it – The simple, modern, clean lines coupled with the towering height of the stand really made this design stand out and offered it a commanding presence. The simplicity of the black and white gave a perfect neutral canvas to let the bright colours of the clothes and screen speak for themselves.
Brand - GHCL
Venue - Frankfurt, Germany
The Project – For this year’s Heimtextil, GHCL wanted us to create something that emphasised the use of recycled materials in their products, so we did just that. Championing their ‘Cirkularity’ range – we made use of faceted walls to create a roughly circular internal space (with feature corners) and reinforced this feel with the overhead banner.
Why We Love it – We love how the reinforcement of the circle theme throughout the stand, coupled with use of recycled materials in the signage, meant that the concept was very well realised and represented. Implementing large graphics in the 4 feature bed areas in the corners of the stand made a nice contrast with the otherwise clean, simple whites of the design. The amazing owl sculpture (made from recycled hub caps) standing proud at the entrance was a great finishing touch!
Brand - Virtalis
Venue - Bologna Fiera
The Project –The two most important features of the Virtalis stand were the interactive VR screen in its own semi-enclosed area and a very strong reinforcement of their then newly updated branding and corporate colour.
Why We Love it – The sleek, angled openings (created by the hexagonal shapes above the screen enclosure entry points) did a brilliant job of creating intrigue for passers-by. That, matched with the bold use of the corporate colours, elevated a relatively simple design into something quite visually striking, whilst letting the screen be the star of the show.
Brand - Regatta Professional
Venue - N.E.C, Birmingham
The Project – For this project, the clients wanted us to produce something markedly different from previous stands we have made for them. One that offered visual impact and strong brand presence, but also largely unbroken sight lines. Absolutely necessary were distinct areas for people to meet with brand representatives in relative privacy, which each incorporated product ranges. With that in mind, we created a stand that had a central circular ‘bar’ area with four distinct, semi-private meeting areas radiating out from the centre in reversed arcs.
Why We Love it – We loved this one as it was different from almost anything else at the show and an exciting departure for the brand. The abstract nature of the neon coloured floor channels, shooting up out of the centre of the stand was a very eye-catching feature. The reverse arcs of the meeting areas really helped to create that private feel while also offering passers-by to have an all-important look at the product!
Brand - Rapport Group
Venue - N.E.C, Birmingham
The Project – This project was all about impact and product displays. Something that would create an amazing first impression, while really showcasing the products in the best light possible.
Why We Love it – We must confess to liking a bit of symmetry and this stand certainly had that! The combination of clean, simple colours, natural woods/metal and understated branding, led to a very classy looking final design. The big, bold, geometric structures gave the stand an imposing but inviting stance and the slight staggering of the front line softened what otherwise might have felt like a big front wall.
So that’s it! Five of the year’s best from our exhibition design team here at CFH. We are sure you’ll agree there’s some great work here!
If you’re keen to see what we can do for you at your next exhibition, or fancy a chat about how we can take your design and marketing to the next level, give us a call or fill out the form over on the contact page.
Until next time!