Exhibition Stand - Design & Build
Regatta – Printwear & Promotion 2019
For Printwear & Promotion 2019, Regatta briefed us to produce something markedly different from any stand we’ve designed for them through the years. They wanted something that offered visual impact and strong brand presence, but also largely unbroken sight lines. Absolutely necessary were distinct areas for people to meet with brand representatives in relative privacy, which each incorporated product ranges. With that in mind, we created a stand that had a central circular ‘bar’ area with four distinct, semi-private meeting areas radiating out from the centre in reversed arcs.
We loved this one as it was different from almost anything else at the show and an exciting departure for the brand. The neon coloured floor channels, shooting up out of the centre of the stand made it very eye catching, and the reverse arcs of the meeting areas really helped to create that private feel while also allowing passers-by to have an all-important look at the product!